南方财经全媒体记者杨雨莱 广州报道
A knife that is unable to “practice” many times is hardly a good knife. A good knife not only smashes garlic but also promotes the economy in a region.
When referring to good knives, German Zwilling and Japanese Shun are often the first models that come to mind. However, China also has good knives – such as Yangjiang Shibazi, “China’s First Knife.”
Why is Shibazi so confident in its product? It begins with the blade’s origin. Yangjiang, the city of knives and scissors, has a history of making knives for over 1000 years. It is the first industrial cluster that reached an annual output of over 50 billion yuan in Yangjiang, accounting for about 70% of the country and 85% of national export volume, selling in 160 countries and regions, and leading companies play an important role in this feat.
Shibazi, founded in 1983, is one of these exporters. Unlike Zhang Xiaoquan, which made its name in the capital markets, Shibazi’s incumbunt GM Li Jihui believes the craft industry benefits from family inheritance. “We would rather borrow than invest, let alone go public.” This is the rule set by founder Li Lianghui.
Li Lianghui, first generation leader, is the inheritor of “Yangjiang Knife” intangible cultural heritage. He who focused on craftmanship led Shibazi to carry out five technological revolutions. From improving forging skills to launching multi-functional and set knives, and forming an upstream and downstream integrated production technology chain,Yangjiang Shibazi has laid a solid foundation to enter Chinese kitchens.
Li Jihui, the second generation leader, unlike his father didn’t know how to make a knife. Instead, his focus lies on building up the brand. Li Jihui came up with the idea of building a sound system museum, which was a hobby of his, to enhance brand awareness. Though met with many doubters, it soon brought added value to the brand, which blossomed into economic benefits. Shibazi is now a powerful leading private enterprise, with operating revenue reaching 620 million yuan in 2023.
After a brand is established, it is time to grow steadily with the trend of times. Li Jihui’s niece, Li Mengshi, has a keen “sense of internet” like her generation. From Taobao to Pinduoduo, from selling products on short videos and social media platforms, she found new ways to promote the family brand.
Based on unique regional advantages, Shibazi’s leaders also invoke the Cantonese entrepreneurial spirit to lead the way and aim for a larger overseas market. Since 2016, Shibazi has started to go abroad and entered markets in “Belt and Road” countries. In 2021, its overseas turnover reached 150 million yuan, as Chinese knives enter households in Poland, Austria, Czech and other countries.
As a knife factory, Shibazi insists on “making a good knife with good steel” to impress its consumers, and has remained the biggest producer and seller of knives in China for over 30 years. However, it also faces concerns of low technical barriers. Li Jihui once stated, “We will be easily replaced if we don’t improve our technical abilities and form national brands like Japan and Germany.”
Therefore, it is time for “Shibazi” to innovate in this traditional industry. In recent years, Shibazi has welcomed postdoctoral candidates and academicians to guide the production of its knives through theoretical innovation. This year, Shibazi moved to a new factory, eliminated 30% of its old equipment, and is expected to increase its workforce by 50%.
With upgraded equipment, personnel, technology, and concept models, the capacity of the new plant is 50% greater than that of the previous one. The first generation engaged in technology, the second generation created brands, and the third generation pursued innovation. Yangjiang Shibazi, a family business in traditinal manufacturing appears to be old-fashioned in the modern market, but it is thanks to Shibazi, and many private enterprises like it that Guangdong is filled with both heritage and vitality.
出品：南财国际传播中心 21新媒体中心 创意互动中心
策划统筹：于晓娜 丁青云
内容统筹：谭婷
责任编辑：李香香
执行统筹：黄欣然
设计统筹：林军明
视频统筹：白宇航
监制：施诗
英文翻译&配音：李莹亮
海外运营监制: 黄燕淑
海外运营内容统筹: 张伟韬
运营支持：曾静娇
审校：魏雯静 黄志明
新华社北京3月5日电 国务院总理李强5日在政府工作报告中指出，过去一年，是全面贯彻党的二十大精神的开局之年，是本届政府依法履职的第一年。面对异常复杂的国际环境和艰巨繁重的改革发展稳定任务，以习近平同志为核心的党中 2月28日上午由江南米道科技有限公司主办的“博鳌健康食品科学大会-低GI稻米创新分论坛”在博鳌正式召开,开启了一场低GI稻米产业发展深度交流的盛宴。本次论坛邀请了食品行业各领域的众多重磅专家及 广东“开年第一果”——湛江徐闻菠萝于近日上市了，徐闻县委、县政府一如既往地发出了《致全球菠萝采购商的一封信》，代表湛江市徐闻县15万勤劳朴实的菠萝果农，诚挚邀请全球采购商到“中 当前母婴市场中，新生代生育主体的消费行为正在改变，新生代不仅追求“营养更全面、更高端、更精细”产品品质，新生代育儿理念的不断变化，也不断促使着“渠道+品牌”在产品研发、创新营销的融合发展。为给 近日，奔驰宣布放弃全面电动化目标，与宝马合资在华成立充电公司，共同运营超级充电网络，满足中国客户对豪华充电服务的需求。注册信息显示，新公司的两大股东分别是华晨宝马汽车有限公司和梅赛德斯-奔驰（中国）投资有限公司，股比 随着消费者对母婴健康消费需求升级与新国标的出台推进，消费者针对婴幼儿配粉奶粉的品质、营养性的关注度在近年来大幅提升，尤其是乳品奶源地的天然性、奶牛饲养方式的科学性以及乳制品加工工艺是否精湛 。本文链接：Companies in the GBA | The "King of Chinese knife", hidden in a small town in the GBAhttp://www.sushuapos.com/show-1-15931-0.html
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