南方财经全媒体记者杨雨莱 广州报道
A knife that is unable to “practice” many times is hardly a good knife. A good knife not only smashes garlic but also promotes the economy in a region.
When referring to good knives, German Zwilling and Japanese Shun are often the first models that come to mind. However, China also has good knives – such as Yangjiang Shibazi, “China’s First Knife.”
Why is Shibazi so confident in its product? It begins with the blade’s origin. Yangjiang, the city of knives and scissors, has a history of making knives for over 1000 years. It is the first industrial cluster that reached an annual output of over 50 billion yuan in Yangjiang, accounting for about 70% of the country and 85% of national export volume, selling in 160 countries and regions, and leading companies play an important role in this feat.
Shibazi, founded in 1983, is one of these exporters. Unlike Zhang Xiaoquan, which made its name in the capital markets, Shibazi’s incumbunt GM Li Jihui believes the craft industry benefits from family inheritance. “We would rather borrow than invest, let alone go public.” This is the rule set by founder Li Lianghui.
Li Lianghui, first generation leader, is the inheritor of “Yangjiang Knife” intangible cultural heritage. He who focused on craftmanship led Shibazi to carry out five technological revolutions. From improving forging skills to launching multi-functional and set knives, and forming an upstream and downstream integrated production technology chain,Yangjiang Shibazi has laid a solid foundation to enter Chinese kitchens.
Li Jihui, the second generation leader, unlike his father didn’t know how to make a knife. Instead, his focus lies on building up the brand. Li Jihui came up with the idea of building a sound system museum, which was a hobby of his, to enhance brand awareness. Though met with many doubters, it soon brought added value to the brand, which blossomed into economic benefits. Shibazi is now a powerful leading private enterprise, with operating revenue reaching 620 million yuan in 2023.
After a brand is established, it is time to grow steadily with the trend of times. Li Jihui’s niece, Li Mengshi, has a keen “sense of internet” like her generation. From Taobao to Pinduoduo, from selling products on short videos and social media platforms, she found new ways to promote the family brand.
Based on unique regional advantages, Shibazi’s leaders also invoke the Cantonese entrepreneurial spirit to lead the way and aim for a larger overseas market. Since 2016, Shibazi has started to go abroad and entered markets in “Belt and Road” countries. In 2021, its overseas turnover reached 150 million yuan, as Chinese knives enter households in Poland, Austria, Czech and other countries.
As a knife factory, Shibazi insists on “making a good knife with good steel” to impress its consumers, and has remained the biggest producer and seller of knives in China for over 30 years. However, it also faces concerns of low technical barriers. Li Jihui once stated, “We will be easily replaced if we don’t improve our technical abilities and form national brands like Japan and Germany.”
Therefore, it is time for “Shibazi” to innovate in this traditional industry. In recent years, Shibazi has welcomed postdoctoral candidates and academicians to guide the production of its knives through theoretical innovation. This year, Shibazi moved to a new factory, eliminated 30% of its old equipment, and is expected to increase its workforce by 50%.
With upgraded equipment, personnel, technology, and concept models, the capacity of the new plant is 50% greater than that of the previous one. The first generation engaged in technology, the second generation created brands, and the third generation pursued innovation. Yangjiang Shibazi, a family business in traditinal manufacturing appears to be old-fashioned in the modern market, but it is thanks to Shibazi, and many private enterprises like it that Guangdong is filled with both heritage and vitality.
出品：南财国际传播中心 21新媒体中心 创意互动中心
策划统筹：于晓娜 丁青云
内容统筹：谭婷
责任编辑：李香香
执行统筹：黄欣然
设计统筹：林军明
视频统筹：白宇航
监制：施诗
英文翻译&配音：李莹亮
海外运营监制: 黄燕淑
海外运营内容统筹: 张伟韬
运营支持：曾静娇
审校：魏雯静 黄志明
2月28日上午由江南米道科技有限公司主办的“博鳌健康食品科学大会-低GI稻米创新分论坛”在博鳌正式召开,开启了一场低GI稻米产业发展深度交流的盛宴。本次论坛邀请了食品行业各领域的众多重磅专家及 近日，小S公公的葬礼上，大S的穿搭成为了网友热议的焦点。除了身形臃肿疑似哺乳期外，大S的灰色外套也成为了话题。经过网友的调查，发现这件外套竟然是6年前和汪小菲录制综艺节目时穿的旧款。据汪小菲透露，大S每月要刷上百万 李国英 水利部部长 水利关系国计民生。水利建设总体情况如何？资金投向了哪里？国家水网建设有哪些实际进展？5日的十四届全国人大二次会议首场“部长通道”上，水利部部长李国英就当前水利领域热点话题，回应关切。 李 南方财经全媒体记者 陈思琦 深圳报道3月5日，十四届全国人大二次会议正式开幕。今年的政府工作报告多次提及“新兴产业”，包括智能网联新能源汽车、新兴氢能、新材料、低空经济等细分赛 南方财经全媒体见习记者吴佳楠 北京报道当前，世界经济循环格局深度调整，新质生产力成为重塑全球竞争新优势的关键着力点。2023年中央经济工作会议强调“要以颠覆性技术和前沿技术催 草长莺飞,春意萌动。一年一度的3.8妇女节伴着渐暖的微风再次到来。如今,越来越多的普通女性在各自不同的领域里,散发着属于自己的光芒。每一位平凡的女性都有着闪光的一面,在生活里,她们是女儿,是妻 。本文链接：Companies in the GBA | The "King of Chinese knife", hidden in a small town in the GBAhttp://www.sushuapos.com/show-1-15931-0.html
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