南方财经全媒体记者杨雨莱 广州报道
A knife that is unable to “practice” many times is hardly a good knife. A good knife not only smashes garlic but also promotes the economy in a region.
When referring to good knives, German Zwilling and Japanese Shun are often the first models that come to mind. However, China also has good knives – such as Yangjiang Shibazi, “China’s First Knife.”
Why is Shibazi so confident in its product? It begins with the blade’s origin. Yangjiang, the city of knives and scissors, has a history of making knives for over 1000 years. It is the first industrial cluster that reached an annual output of over 50 billion yuan in Yangjiang, accounting for about 70% of the country and 85% of national export volume, selling in 160 countries and regions, and leading companies play an important role in this feat.
Shibazi, founded in 1983, is one of these exporters. Unlike Zhang Xiaoquan, which made its name in the capital markets, Shibazi’s incumbunt GM Li Jihui believes the craft industry benefits from family inheritance. “We would rather borrow than invest, let alone go public.” This is the rule set by founder Li Lianghui.
Li Lianghui, first generation leader, is the inheritor of “Yangjiang Knife” intangible cultural heritage. He who focused on craftmanship led Shibazi to carry out five technological revolutions. From improving forging skills to launching multi-functional and set knives, and forming an upstream and downstream integrated production technology chain,Yangjiang Shibazi has laid a solid foundation to enter Chinese kitchens.
Li Jihui, the second generation leader, unlike his father didn’t know how to make a knife. Instead, his focus lies on building up the brand. Li Jihui came up with the idea of building a sound system museum, which was a hobby of his, to enhance brand awareness. Though met with many doubters, it soon brought added value to the brand, which blossomed into economic benefits. Shibazi is now a powerful leading private enterprise, with operating revenue reaching 620 million yuan in 2023.
After a brand is established, it is time to grow steadily with the trend of times. Li Jihui’s niece, Li Mengshi, has a keen “sense of internet” like her generation. From Taobao to Pinduoduo, from selling products on short videos and social media platforms, she found new ways to promote the family brand.
Based on unique regional advantages, Shibazi’s leaders also invoke the Cantonese entrepreneurial spirit to lead the way and aim for a larger overseas market. Since 2016, Shibazi has started to go abroad and entered markets in “Belt and Road” countries. In 2021, its overseas turnover reached 150 million yuan, as Chinese knives enter households in Poland, Austria, Czech and other countries.
As a knife factory, Shibazi insists on “making a good knife with good steel” to impress its consumers, and has remained the biggest producer and seller of knives in China for over 30 years. However, it also faces concerns of low technical barriers. Li Jihui once stated, “We will be easily replaced if we don’t improve our technical abilities and form national brands like Japan and Germany.”
Therefore, it is time for “Shibazi” to innovate in this traditional industry. In recent years, Shibazi has welcomed postdoctoral candidates and academicians to guide the production of its knives through theoretical innovation. This year, Shibazi moved to a new factory, eliminated 30% of its old equipment, and is expected to increase its workforce by 50%.
With upgraded equipment, personnel, technology, and concept models, the capacity of the new plant is 50% greater than that of the previous one. The first generation engaged in technology, the second generation created brands, and the third generation pursued innovation. Yangjiang Shibazi, a family business in traditinal manufacturing appears to be old-fashioned in the modern market, but it is thanks to Shibazi, and many private enterprises like it that Guangdong is filled with both heritage and vitality.
出品：南财国际传播中心 21新媒体中心 创意互动中心
策划统筹：于晓娜 丁青云
内容统筹：谭婷
责任编辑：李香香
执行统筹：黄欣然
设计统筹：林军明
视频统筹：白宇航
监制：施诗
英文翻译&配音：李莹亮
海外运营监制: 黄燕淑
海外运营内容统筹: 张伟韬
运营支持：曾静娇
审校：魏雯静 黄志明
国务院总理李强3月5日在政府工作报告中介绍今年政府工作任务时提出：坚持不懈抓好“三农”工作，扎实推进乡村全面振兴。锚定建设农业强国目标，学习运用“千村示范、万村整治”工程经验，因地制宜、分类施策，循序渐进、久久为 近日，奔驰宣布放弃全面电动化目标，与宝马合资在华成立充电公司，共同运营超级充电网络，满足中国客户对豪华充电服务的需求。注册信息显示，新公司的两大股东分别是华晨宝马汽车有限公司和梅赛德斯-奔驰（中国）投资有限公司，股比 为期40天的春运3月5日结束。记者从交通运输部获悉，2024年春运40天全社会跨区域人员流动量预计超84亿人次。其中，铁路客运量预计完成4.8亿人次；公路人员流动量预计完成78.3亿人次，其中高 21世纪经济报道记者 杨志锦 北京报道 3月5日，十四届全国人大二次会议在京开幕，国务院总理李强作政府工作报告。就政府工作报告提出的经济增长目标、财政货币政策定调及发展新质生产力 21世纪经济报道记者李德尚玉 实习生郝文琪 北京报道碳中和周报关注“双碳”领域的最新前沿动态，包括碳中和政策、地方动态、企业实践等。我们将通过精选每周碳中和领域的重大事件，并进 南方财经全媒体记者刘琛 广州报道被誉为财富管理行业“皇冠上的明珠”的家族办公室越来越受到重视。近年来，随着我国经济的快速发展，国民财富迅速积累，高净值人群数量也随之不断增长 。本文链接：Companies in the GBA | The "King of Chinese knife", hidden in a small town in the GBAhttp://www.sushuapos.com/show-1-15931-0.html
声明：本网站为非营利性网站，本网页内容由互联网博主自发贡献，不代表本站观点，本站不承担任何法律责任。天上不会到馅饼，请大家谨防诈骗！若有侵权等问题请及时与本网联系，我们将在第一时间删除处理。
上一篇： 广州将切换至“大火收汁”模式