Recently, the Meadin Academy Research Institute released the “TOP200 Global Hotel Brands (Greater China) in October 2024.” Among them,hotel brands such as Hampton, Holiday Inn Express, InterContinental, Crowne Plaza, Hilton Worldwide, Hyatt Regency, Sheraton, Super 8, Holiday Inn, and Kyriad Marvelous Hotel ranked in the top ten of the overall list.
According to the data, the average index of the TOP 10 brands decreased by 5.56% month-on-month. Due to market competition and weak consumer demand, although leading hotel
brands still hold significant positions in the market, their brand index has slowed down this month. Meanwhile, the average indices of the TOP 100 and TOP 200 brands also decreased by 3.02% and 1.86%, respectively. This further indicates that the entire hotel industry is facing certain challenges in the current market environment, with increasing competition among brands.
Each brand needs to continuously innovate and improve service quality to cope with market changes.
From the perspective of group analysis:
Number of group brands: Marriott International, Wyndham Hotel Group, Accor Hotels, Hyatt Hotels Corporation, InterContinental Hotels Group, Hilton Hotels, Radisson Hotel Group,
Langham HotelGroup, Louvre Hotels Group, and Banyan Group ranked in the TOP 10 with 22, 15, 15, 11, 11, 10, 7, 5, 5, and 5 brands, respectively. Additionally, new hotel groups such as
LUX* Resorts & Hotels and Palazzo Versace have shown positive market expansion trends.
Group brand index growth: 46% showed month-on-month growth, while 50% showed a month-on-month decline, indicating a certain degree of variability in the performance of various
hotel groups. Some groups have successfully achieved steady growth in brand indices through optimizing brand strategies, strengthening market promotion, and improving service quality.
In contrast, other groups have experienced declines in brand indices due to changes in the market environment, internal management issues, or brand aging. Therefore, for hotel groups,
continuously monitoring market dynamics, strengthening brand building and management, and constantly innovating and improving service quality are key to maintaining brand
competitiveness and market position.
MEADIN Brand Index(MBI) - Brand Value Inquiring Platform
MEADIN Brand Index (MBI) mainly analyzes the brand's communication power in the Internet from three dimensions: media index, comment index and investment index. This is a free data analysis service provided by the Meadin Brand Index Monitoring System (MBIMS), which is independently developed by MEADIN ACADEMY.
Calculation formula: MBI=a * MI+b * CI+c * II
Note: MBI refers to the MEADIN Brand Index (MBI data of a certain brand); a, b and c refer to the weighted coefficients in the system; MI (Media Index) refers to the media index; CI (Comment Index) refers to the comment index; II (Investment Index) refers to the investment index.
Note: Enterprises or individuals can refer to brand index data to monitor and predict brand development, but the MEADIN Brand Index cannot be completely equivalent to its brand development.
(1)Media Index (MI): The number of positive news related to brands’ keywords reported by major media, mass media, industry media, and self media over a period of time.
(2) Comment Index (CI): The accumulation relates to user reviews towards a certain brand’s opening hotels on various OTA (Online Travel Agency) websites over a period of time.
(3) Investment Index (II): Over a period of time, the franchise and development status of a certain brand in the Greater China market, including accumulative opening status, new opening status, accumulative signing status, new signing status, urban coverage density, investment owner attention, etc.
MEADIN ACADEMY – Culture and Tourism Industry Data Center
MEADIN ACADEMY has been engaging in buliding a Culture and Tourism Industry big data analysis platform, utilizing "data productivity" to change cognition and improve enterprise efficiency. It provides diversified big data solutions based on intelligence, data, and services for enterprises and public institutions which are looking forward to entering and expanding culture and tourism and rental real estate businesses. Transforming numbers into facts, the platform assists enterprises in making important decisions and identifying investment risks.
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