南方财经全媒体记者 杨雨莱 广州报道
At the outset of 2024, Canadian tech influencer Linus, with millions of followers, shipped a 115-inch television from China to the US. He then posted an unboxing video on YouTube, which garnered millions of views. Countless viewers marveled at the TV's super-size and ultra-high definition.
Produced by TCL, a company based in Huizhou, Guangdong province, it's the world's largest QD-Mini LED television. Measuring 2.56 meters in length and 1.43 meters in width, this TV is even taller than the doors of most apartments. What's even more astonishing is its price, Selling at around 80,000 yuan, while Samsung's Micro LED TV of similar size sells for a million, more than ten times the price.
This isn’t the first time that TCL has captured the world’s attention. In 2023, TCL's revenue from consumer electronics and home appliances exceeded 120 billion yuan, with roughly 70% coming from overseas markets. That same year, its global TV shipments reached 25.26 million units, ranking second among all color TV brands, second only to Samsung. In the high-end Mini LED field, TCL's market share reached 50.9%, which was head and shoulders above competing Japanese and Korean brands.
From the shelves in Costco and Sam's Club, to the giant screens for events like the Super Bowl, and the LED displays on the MSG Sphere in Las Vegas, TCL’s presence is seen everywhere. TCL’s overseas expansion has undoubtedly been successful, in which it takes to high-end products, changing the stereotype of Made-in-China to be all low-end offerings.
According to TCL's founder Li Dongsheng, TCL's best-selling TV in the US market is the 98-inch model, capturing 60% of the market share. As more and more American consumers recognizing the quality of Chinese home appliances. And TCL's move into the overseas high-end markets, is in fact influenced by the current state of China's television industry.
In an era dominated by smartphones and tablets, the demand for home TVs is gradually declining. According to All View Cloud data, the retail scale of China's color TV market has reached its lowest point in a decade. For TCL, the revenue pressure is daunting. Overseas expansion is imperative, but so is keeping up with technological advancements.
In recent years, TCL has made significant investments in R&D. This move brings TCL numerous patents, totaling 25,700,in 2022 alone, ranking seventh among the top 500 Chinese enterprises. Its semiconductor display subsidary TCL CSOT is not only a global leader in LCD TV panels, but also a tech-savvy giant in the industry.
The forementioned 115-inch display on TCL’s TV is produced by TCL CSOT. Thanks to its strategies of super-size and high-end products, TCL Tech’s net profit is projected to see a staggering year-to-year growth of 704% to 857%, in 2023. In addition to the exports of the "old trio," TCL also ventured into photovoltaic, one of the “new trio”, as its second growth curve. Currently, TCL’s PV products are selling in Central Asia and South America, with accelerated exports to Europe.
TCL, as a tech giant , born and bred in the Greater Bay Area, is now a model among Chinese firms venturing overseas, ushering in "Greater Bay-manufactured" products to billions of households following the leap of globalization.
出品：南财国际传播中心 21新媒体中心 创意互动中心
策划统筹：于晓娜 丁青云
内容统筹：谭婷 张楠
责任编辑：黄欣然
执行统筹：黄欣然
设计统筹：林军明
视频统筹：白宇航
监制：施诗
英文翻译&配音：李莹亮
海外运营监制: 黄燕淑
海外运营内容统筹: 黄子豪
运营支持：曾静娇
审校：孙静芳 黄志明
为期40天的春运3月5日结束。记者从交通运输部获悉，2024年春运40天全社会跨区域人员流动量预计超84亿人次。其中，铁路客运量预计完成4.8亿人次；公路人员流动量预计完成78.3亿人次，其中高 最近看到一组杂志照片，还在想这是哪个明星，怎么美得这么清新自然，后来惊觉那原来是王诗龄。有种“我云养的闺女长大了”的激动，但更多的是意外。《爸爸去哪儿》第一季，我是一集不落追过来的，那时候几个小朋友里，我最喜欢的是 近日，小S公公突发疾病去世，引起了网友们的广泛关注。在悼念活动中，大S的出现却成为了镜头中心的主角。她穿着一件透视裙，胸口位置暴露无遗，甚至还能看到胸贴，引发了网友们的吐槽和热议。大S的出现在悼念场合上穿着透视裙，显 引 言在现代配电系统的运营中，能效管理的重要性日益凸显。随着能源需求的增长和环境保护的压力，如何高效、简洁地管理配电系统成为了一个迫切需要解决的问题。在这样的背景下，“CS-Smartlink数字化配电 2024年1月，杭州虚之实科技有限公司（简称"虚之实"）接连受到国际认可！其核心产品之一的VR认知功能康复系统，先是获得了TFDA颁发的《医疗器械注册证》，接着又成功通过了欧盟的CE认证。这些认证不仅是对虚之实 南方财经全媒体记者庞成 实习生范逸 北京报道2024年政府工作报告提出，支持香港 。本文链接：Companies in the GBA | How does TCL put China-made TVs on the map of global high-end TV market?http://www.sushuapos.com/show-1-9521-0.html
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