南方财经全媒体记者 杨雨莱 广州报道
At the outset of 2024, Canadian tech influencer Linus, with millions of followers, shipped a 115-inch television from China to the US. He then posted an unboxing video on YouTube, which garnered millions of views. Countless viewers marveled at the TV's super-size and ultra-high definition.
Produced by TCL, a company based in Huizhou, Guangdong province, it's the world's largest QD-Mini LED television. Measuring 2.56 meters in length and 1.43 meters in width, this TV is even taller than the doors of most apartments. What's even more astonishing is its price, Selling at around 80,000 yuan, while Samsung's Micro LED TV of similar size sells for a million, more than ten times the price.
This isn’t the first time that TCL has captured the world’s attention. In 2023, TCL's revenue from consumer electronics and home appliances exceeded 120 billion yuan, with roughly 70% coming from overseas markets. That same year, its global TV shipments reached 25.26 million units, ranking second among all color TV brands, second only to Samsung. In the high-end Mini LED field, TCL's market share reached 50.9%, which was head and shoulders above competing Japanese and Korean brands.
From the shelves in Costco and Sam's Club, to the giant screens for events like the Super Bowl, and the LED displays on the MSG Sphere in Las Vegas, TCL’s presence is seen everywhere. TCL’s overseas expansion has undoubtedly been successful, in which it takes to high-end products, changing the stereotype of Made-in-China to be all low-end offerings.
According to TCL's founder Li Dongsheng, TCL's best-selling TV in the US market is the 98-inch model, capturing 60% of the market share. As more and more American consumers recognizing the quality of Chinese home appliances. And TCL's move into the overseas high-end markets, is in fact influenced by the current state of China's television industry.
In an era dominated by smartphones and tablets, the demand for home TVs is gradually declining. According to All View Cloud data, the retail scale of China's color TV market has reached its lowest point in a decade. For TCL, the revenue pressure is daunting. Overseas expansion is imperative, but so is keeping up with technological advancements.
In recent years, TCL has made significant investments in R&D. This move brings TCL numerous patents, totaling 25,700,in 2022 alone, ranking seventh among the top 500 Chinese enterprises. Its semiconductor display subsidary TCL CSOT is not only a global leader in LCD TV panels, but also a tech-savvy giant in the industry.
The forementioned 115-inch display on TCL’s TV is produced by TCL CSOT. Thanks to its strategies of super-size and high-end products, TCL Tech’s net profit is projected to see a staggering year-to-year growth of 704% to 857%, in 2023. In addition to the exports of the "old trio," TCL also ventured into photovoltaic, one of the “new trio”, as its second growth curve. Currently, TCL’s PV products are selling in Central Asia and South America, with accelerated exports to Europe.
TCL, as a tech giant , born and bred in the Greater Bay Area, is now a model among Chinese firms venturing overseas, ushering in "Greater Bay-manufactured" products to billions of households following the leap of globalization.
出品：南财国际传播中心 21新媒体中心 创意互动中心
策划统筹：于晓娜 丁青云
内容统筹：谭婷 张楠
责任编辑：黄欣然
执行统筹：黄欣然
设计统筹：林军明
视频统筹：白宇航
监制：施诗
英文翻译&配音：李莹亮
海外运营监制: 黄燕淑
海外运营内容统筹: 黄子豪
运营支持：曾静娇
审校：孙静芳 黄志明
近日，河北网红任荣荣突然去世的消息，引发了全网的轰动，年仅38岁的她，刚生了2胎两个月，没想到却因为一场感冒，与两个年幼的女儿天人两隔，实在令人心痛不已。 1月29日，任荣荣的家属首次发声，透露了其去世的细节，真的是太令 新快报讯 3月2日，东莞市松山湖第二届党建引领基层社会治理公益创投大赛在月荷湖公园启动，引来不少上届参赛团队持续关注。从纠纷调解、应急救援，到长者服务、环境保护……去年，一场覆盖松山湖四大片区、持续半年的公益创 王林，2019年初的时候在阜阳开了一个早餐店，店铺小，所以就他和他老婆两个人一起打理，一年的时间生意有了起色，但是好景不长，2019年底的时候新冠肺炎疫情开始出现，到2020年初开始全国性的封控，他们的早餐店关门 广东“开年第一果”——湛江徐闻菠萝于近日上市了，徐闻县委、县政府一如既往地发出了《致全球菠萝采购商的一封信》，代表湛江市徐闻县15万勤劳朴实的菠萝果农，诚挚邀请全球采购商到“中 李国英 水利部部长 水利关系国计民生。水利建设总体情况如何？资金投向了哪里？国家水网建设有哪些实际进展？5日的十四届全国人大二次会议首场“部长通道”上，水利部部长李国英就当前水利领域热点话题，回应关切。 李 南方财经全媒体记者张雅婷 广州报道国务院总理李强3月5日在政府工作报告中指出，努力建设人民满意的法治政府、创新政府、廉洁政府和服务型政府，全面履行好政府职责。在全面提高行政效 。本文链接：Companies in the GBA | How does TCL put China-made TVs on the map of global high-end TV market?http://www.sushuapos.com/show-1-9521-0.html
声明：本网站为非营利性网站，本网页内容由互联网博主自发贡献，不代表本站观点，本站不承担任何法律责任。天上不会到馅饼，请大家谨防诈骗！若有侵权等问题请及时与本网联系，我们将在第一时间删除处理。
上一篇： Companies in the GBA｜Exploring the heights of Foxconn industrial internet and the lighthouse factory
下一篇： 专访中国欧盟商会副主席兼华南分会主席高志豪：中国高质量增长是欧企来华投资“定心丸”，密切关注大湾区创新生态系统发展