Visiting a museum or going on a study tour is a fast developing social trend, which has significantly increased footfalls at major, popular museums. Such has been the rush of visitors that many museums have extended their opening hours. What's more, the visitors comprise not only history and archeology lovers, but also an increasing number of ordinary people.
All this suggests the cultural tourism sector is showing strong recovery, which in turn has accelerated culture-tourism integration.
However, the rapidly rising footfalls have presented new challenges for the museums, as they have to cater to the visitors' demand for special, if not customized, cultural services, and take measures to better facilitate academic research.
The experience of the Suzhou Museum in Jiangsu province may give readers an idea about what the museums should do to deal with the onrush of visitors.
First, the museums should consider extending their role beyond the traditional realm of education and research, and integrate into the local tourism sector. They could, for example, conduct surveys to determine what sort of cultural services they should provide to meet the needs of the visitors.
In fact, the Suzhou Museum conducted a survey of visitors through a questionnaire in 2007 which made it realize that the majority of the visitors were young and middle-aged, well-educated women who were very active on social media. And social media users influence people's travel habits or decisions, giving rise to trends such as whirlwind tour and "city walks".
Data collected from several social media platforms showed that, in general, visitors to museums care more about viewing the displays, enjoying tea or coffee breaks, experimenting with customized products, sharing information and data on social media, and knowing the city well. This prompted the Suzhou Museum to publish a pocketbook as a special product, which provides information on not only the museum's collections but also the other tourist attractions in Suzhou.
Second, the application of digital technology can promote reform in the cultural relic and artwork field. No wonder digitalized exhibitions and displays of museum artifacts and intelligent services have become popular in China.
Some museums have also found novel ways of interacting with online audiences. Using high-precision 3D virtual modeling, an entire museum, complete with its setting, environment and collections, can be reproduced online for people to more closely observe the artifacts. Also, online exhibitions can give audiences the chance to study relic-related culture and history. In fact, online exhibitions have broken the barriers of space, offering people a multidimensional view of the museum's collections.
Third, cross-border integration of cultural and educational resources has become a new trend at a time when China is promoting long-term learning and education. China has introduced policies to encourage students to visit museums and enhance their knowledge of the past, and complement that experience with school syllabus-related lessons.
On campus, students can participate in symposiums, relic and artwork-related courses, and voluntary service activities. In Jiangsu province, for example, 20 local teachers have been selected to explore the joint development of museums and schools.
And fourth, museums should develop services for elderly people too, given the fact that elderly people account for more than 20 percent of China's total population. In this regard, the Suzhou Museum conducted a survey of more than 800 people aged 60 or above through questionnaires and interviews last year. The respondents were asked about their views on museums, how often they visited museums, their experiences of visiting museums, and what more they wanted from museums. A draft regulation was prepared based on the response of the elderly people.
Museums can develop age-friendly services in accordance with the physical health, cultural preferences, spiritual needs and interests of the elderly visitors, and improve their services by making the venue user-friendly for wheelchair users and people living with disability, and providing emergency medical services.
Museum brochures, boards and labels of exhibitions for the elderly people should be easy to read and understand, while museum websites should provide detailed information on the services offered by the museum. The museums should also exhibit the artifacts in a way that visitors, especially elderly people and people with disability, can view them with minimum effort in the shortest possible time. Only by paying attention to the real needs of the people can museums provide better cultural services.
公安部：开展整治“飙车炸街”专项行动，去年查处案件7.4万起 中新网1月11日电 据公安部网站消息，2023年，全国公安交管部门持续强化违法犯罪打击整治和问题隐患治理，不断深化便民利企改革，推动公安交管服务迈上新台阶 龙年春节旅游“热辣滚烫” 21世纪经济报道 高江虹 正月初八，为期8天的春节假期正式结束。这个假期留给大家的感受是什么？“拥挤”“爆满”“价高”……种种熟悉的假期关键词又回来了，背后是整个龙年春节文旅 灯会，是中国古老的民俗文化。今年春节各地的灯会体现着传统文化的创新演绎，点亮了国内外多个城市。“中国风”的灯会与海外文化相互交融，广受海外游客喜爱。随着正月十五元宵佳节的脚步渐近，中国 中新经纬2月23日电 国家邮政局官方微信号23日称，近日，国家邮政局发出通知，要求全系统全行业提高思想认识，严格周密部署，强化责任落实，切实做好全国两会期间寄递渠道安全服务保障工作。 通知指出，各级邮政管理部门要强 2023年澳门旅客总消费同比增近三倍 中新社澳门2月22日电 澳门特区政府统计暨普查局22日公布，在入境旅客人次同比上升近4倍的带动下，2023年全年澳门旅客总消费(不包括博彩)比2022年增加近3倍，至712.5亿元(澳门元， 中新经纬2月22日电 据中国执行信息公开网消息，西王集团有限公司(以下简称“西王集团”)、西王国际贸易(青岛)有限公司、王勇、王棣、王伟2月20日被青岛市中级人民法院执行超3.3亿，案号为(2024)鲁02执383号。 来 。本文链接：Exploring culture-tourism integration in museumshttp://www.sushuapos.com/show-5-30021-0.html
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