Recently, the Institute released the "TOP200 List of Global Hotel Brands (Greater China) in February 2024". Among them, Hampton, Holiday Inn Express, Holiday Inn, Sheraton, Crowne Plaza, InterContinental, Hilton, Marriott, Super 8, and oyo are ranked as the top 10 of all.
According the brand dimension analysis: the data shows that the average value of the TOP 10 index is 508.48, the average value of the TOP 100 index is 260.57, and the average value of the TOP 200 index is 206.39. Among those brands, those with index value at 500 and above account for 3%, those with index value from 400 to 500 make up 1.5%, those with index value from 300 to 400 contribute 7%, those with index value from 200 to 300 comprise 23%, and those with index value from 100 to 200 account for 65.5%. In general, the number of brands with high index value is small, and over 60% brands are concentrated in the range from top 100 to top 200. This shows that currently the hierarchical distribution of international hotel brands is obvious.
According the group dimension: 1. The number of brands by group -- Marriott International, Wyndham Hotel Group, Accor Group, Hyatt Hotels Corporation, InterContinental Hotels Group, Hilton Worldwide, Radisson Hotel Group, Langham Hospitality Group, Louvre Hotels Group, and Banyan Group are listed as the TOP10. Their brand numbers respectively are 22, 15, 14, 11, 11, 10, 7, 5, 5, and 5. In addition, with the exception of Parkway Singapore Hotels Management Limited (+1) and Accor Group (-1), other hotel groups remained relatively stable in terms of brand numbers during the month. 2. Group brand index -- The overall index value of hotel groups in February (34.72% groups with month-on-month growth and 65.28% groups with month-on-month decline) showed a downward trend. Among all groups, Langham Hotel Group (19.55%), Lorechardo Hotel Group (17.06%) and Meno Hotel Group (16.65%) showed a significant growth in their brand index value. For Capella Hotel Group (-21.92%) and Mandarin Oriental Hotel Group (-37.27%), their decline in index value was more obvious.
MEADIN Brand Index(MBI) - Brand Value Inquiring Platform
MEADIN Brand Index (MBI) mainly analyzes the brand's communication power in the Internet from three dimensions: media index, comment index and investment index. This is a free data analysis service provided by the Meadin Brand Index Monitoring System (MBIMS), which is independently developed by MEADIN ACADEMY.
Calculation formula: MBI=a * MI+b * CI+c * II
Note: MBI refers to the MEADIN Brand Index (MBI data of a certain brand); a, b and c refer to the weighted coefficients in the system; MI (Media Index) refers to the media index; CI (Comment Index) refers to the comment index; II (Investment Index) refers to the investment index.
Note: Enterprises or individuals can refer to brand index data to monitor and predict brand development, but the MEADIN Brand Index cannot be completely equivalent to its brand development.
(1)Media Index (MI): The number of positive news related to brands’ keywords reported by major media, mass media, industry media, and self media over a period of time.
(2) Comment Index (CI): The accumulation relates to user reviews towards a certain brand’s opening hotels on various OTA (Online Travel Agency) websites over a period of time.
(3) Investment Index (II): Over a period of time, the franchise and development status of a certain brand in the Greater China market, including accumulative opening status, new opening status, accumulative signing status, new signing status, urban coverage density, investment owner attention, etc.
MEADIN ACADEMY – Culture and Tourism Industry Data Center
MEADIN ACADEMY has been engaging in buliding a Culture and Tourism Industry big data analysis platform, utilizing "data productivity" to change cognition and improve enterprise efficiency. It provides diversified big data solutions based on intelligence, data, and services for enterprises and public institutions which are looking forward to entering and expanding culture and tourism and rental real estate businesses. Transforming numbers into facts, the platform assists enterprises in making important decisions and identifying investment risks.
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