南方财经全媒体记者 杨雨莱 广州报道
For drone-lovers, there are only two types of drones in the world, DJI drones, and others. The drone market is no stranger to change, yet DJI remains at a decisive standing among global drone manufacturers.
As an indispensable aid in aerial photography and a "magic wand" of sorts in industrial application, DJI became the first stop in Ma Ying-jeou's mainland tour with Taiwanese youth in Shenzhen, Guangdong.
How did DJI drones reach such lofty heights? DJI is encoded with the innovation gene present throughout the Greater Bay Area. Wang Tao, DJI's founder, went to HKUST due to his interest in remote control helicopters, where he met his mentor, professor Li Zexiang.
Li has long been dedicated to the coordination of scientific innovation and industrial development in the Greater Bay Area, incubating many tech firms there, and led the early development of DJI. But Wang is the one who fully mobilized the rise of DJI, a "notorious" perfectionist, known for his relentless pursuit of technological advancement.
DJI employees attest that, even when it comes to tightening a single screw, wang would personally instruct them on the precise degree of perfection required. By the end of December 2022, DJI had over 20,000 patent applications. It can proudly state that "every single drone component is produced by DJI itself".
According to market estimate, DJI's market cap has reached nearly 160 billion yuan. But why hasn't it go public? The typical reasons for listing include attracting investment and increasing brand awareness, which are no longer necessary for DJI.
In 2021, DJI had already accounted for 76% of the market share among global drone manufacturers. A monopolistic advantage yields DJI consecutive growth in revenue, along with a heightened level of brand awareness both at home and abroad.
As for DJI, the ultimate goal is to continue to develop better products. Trying to define DJI from a single perspective of aerial photography, is much too limiting. From surveying and mapping to electric power, petroleum, and natural gas exploration… DJI has dabbled in various industries and established itself as an all-rounder. Soaring over the farmlands of Japan, surveying the fire of Notre Dame de Paris…DJI's drones are ubiquitous.
Despite the flourishing drone market, DJI cannot afford to rest on its laurels. The consumer drone market, which is DJI's primary sector, has a relatively low ceiling in terms of growth potential. Even with complete dominance of the domestic market share, DJI’s overall size and corporate scale would remain limited.
Moreover, DJI heavily relies on offline distribution channels and overseas markets. Faced with challenges such as trade tensions and decoupling risks, the company inevitably encounters a growing array of risks to its growth prospects. How does the company navigate these uncertain terrains? To do so, DJI is pursuing “the second growth curve”. This involves maintaining its position in the consumer market while exploring new industry markets.
Another strategy is to venture into uncharted territories, stepping out of its "comfort zone". DJI has already made moves in areas such as electric bicycles and photography. Even in an era where Apple has abandoned vehicle manufacturing, DJI has reportedly made significant strides in this field. Thanks to its pursuit of perfection, DJI has altered the entire industry. It has become the benchmark model that binds together thousands of drone-related industries across Shenzhen and even throughout the entire Greater Bay Area.
Nevertheless, the outcome of these new explorations remains uncertain. Just as no one could have predicted DJI's journey from a village in Shenzhen to global prominence, the future heights it may reach as a shining example of "Made in China" are worth anticipating.
出品：南财国际传播中心 21新媒体中心 创意互动中心
策划统筹：于晓娜 丁青云
内容统筹：谭婷 刘巷
责任编辑：李香香
执行统筹：黄欣然
设计统筹：林军明
视频统筹：白宇航
监制：施诗
英文翻译&配音：李莹亮
海外运营监制: 黄燕淑
海外运营内容统筹: 黄子豪
运营支持：曾静娇
审校：孙静芳 黄志明
新快报讯 3月1日，东莞樟木头镇2023年度工作总结大会召开，总结成绩、树立典型、表彰先进、再度启航，动员全镇上下守正创新、勇毅前行，坚持以经济建设为中心，以制造业当家为根本，以“百千万工程”为统领，以“投资年”行动为突 作为一名探索大脑奥秘的科研工作者，全国政协委员、中国工程院院士、南方医科大学教授、粤港澳大湾区脑科学与类脑研究中心主任高天明长期从事抑郁症领域的研究。去年，他与前来采访的记者们谈论了如何预防青少年抑郁症 为进一步促进中外人员往来，中方决定扩大免签国家范围，对瑞士、爱尔兰、匈牙利、奥地利、比利时、卢森堡6个国家持普通护照人员试行免签政策。2024年3月14日至11月30日期间，上述国家持普 为进一步促进中外人员往来，中方决定扩大免签国家范围，对瑞士、爱尔兰、匈牙利、奥地利、比利时、卢森堡6个国家持普通护照人员试行免签政策。 2024年3月14日至11月30日期间，上述国家持普通护照人员来华经商、旅游观光、 新快报讯 近日，历经5个月的广州市非物质文化遗产传承基地(2024-2026年)评选工作落下帷幕，全市154家学校和企事业单位被认定为广州市非物质文化遗产传承基地(2024-2026年)，为社会各界参与广州非遗保护拓宽了渠道，搭建了平 在当下这个充满变革与创新的时代，“新质生产力”正成为推动社会进步的重要力量。新质生产力以其高科技、高效能、高质量的特性，正在逐渐替代传统的经济增长方式和生产力发展路径，引领着各行各业走向更加 。本文链接：Companies in the GBA｜A Decade to Crown: The True Story of DJIhttp://www.sushuapos.com/show-1-10399-0.html
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