People visit the Harbin Ice-Snow World in Harbin, northeast China's Heilongjiang Province, Jan. 5, 2026. The 42nd Harbin International Ice and Snow Festival kicked off at the Harbin Ice-Snow World here on Monday. (Xinhua/Wang Jianwei)
HARBIN, Jan. 5 (Xinhua) -- China's ice and snow tourism is entering "a new stage of sustained prosperity," with a record-high 14,075 related enterprises operating in the sector at the end of 2025, according to a report released on Monday by the China Tourism Academy (CTA).
The report, released at the Ice and Snow Tourism Development Forum 2026 in northeast China's Harbin City, attributed the scale to a surge in innovative tourism products, including ice sculpting, ice and snow photography, and themed travel experiences across China. Iconic destinations like Harbin Ice-Snow World and the Changbai Mountain ski resort have played a key role in driving the growth.
CTA researcher Han Yuanjun highlighted that such innovations have sustained the strong demand for ice and snow tourism. A recent CTA survey found that 74.8 percent of respondents planned to take part in related leisure activities during the 2025-2026 winter season, and 50.5 percent intended to travel long distances to engage in winter tourism.
He noted that consumer spending is shifting from typical "hard expenses" like transportation and accommodation to more "soft expenses" such as entertainment, cultural experiences and technology, reflecting a shift in both the quality and structure of winter tourism in China.
The report also notes the growing demand for indoor ice and snow entertainment, with south China investing 30 billion yuan in the sector in 2025, accounting for 30 percent of the total. Related indoor complexes have become a key investment area, fueling year-round tourism demand.
Liu Huaxiang, another researcher at the CTA and an associate professor at Hangzhou Normal University, emphasized that China has developed a comprehensive industrial chain driven by ice and snow tourism, covering areas such as culture, sports and equipment manufacturing.
Domestic products such as skis, snowboards and snow wax cars are expanding their global presence through cross-border e-commerce, opening new avenues for international collaboration and industrial growth, she said.
China is positioning the ice and snow economy as a key driver of development and consumption, and its scale is expected to reach 1.2 trillion yuan by 2027 and 1.5 trillion yuan by 2030.
The country stressed efforts to "expand the supply of high-quality goods and services" at the recent Central Economic Work Conference, and experts are anticipating a more vibrant tourism market this winter.
On Monday in Harbin, the 42nd Ice and Snow Festival opened at Harbin Ice-Snow World -- the world's largest ice and snow theme park and the city's landmark tourist attraction.
During the recent three-day New-Year holiday, Harbin welcomed over 4.1 million travelers, who spent a total of 5.56 billion yuan.
As the winter tourism peak approaches, seasonal destinations across China are unveiling glittering new projects to attract visitors, including hot spring campsites, riverside carnivals, and an ice and snow sports Super League featuring professional tournaments and entertainment-oriented events like mass snowball fights. ■
People visit the Harbin Ice-Snow World in Harbin, northeast China's Heilongjiang Province, Jan. 5, 2026. The 42nd Harbin International Ice and Snow Festival kicked off at the Harbin Ice-Snow World here on Monday. (Xinhua/Wang Song)
People visit the Harbin Ice-Snow World in Harbin, northeast China's Heilongjiang Province, Jan. 5, 2026. The 42nd Harbin International Ice and Snow Festival kicked off at the Harbin Ice-Snow World here on Monday. (Xinhua/Wang Song)
People visit the Harbin Ice-Snow World in Harbin, northeast China's Heilongjiang Province, Jan. 5, 2026. The 42nd Harbin International Ice and Snow Festival kicked off at the Harbin Ice-Snow World here on Monday. (Xinhua/Wang Jianwei)
Visitors pose for photos at the Harbin Ice-Snow World in Harbin, northeast China's Heilongjiang Province, Jan. 5, 2026. The 42nd Harbin International Ice and Snow Festival kicked off at the Harbin Ice-Snow World here on Monday. (Xinhua/Wang Song)
People visit the Harbin Ice-Snow World in Harbin, northeast China's Heilongjiang Province, Jan. 5, 2026. The 42nd Harbin International Ice and Snow Festival kicked off at the Harbin Ice-Snow World here on Monday. (Xinhua/Wang Jianwei)
Visitors enjoy themselves at the Harbin Ice-Snow World in Harbin, northeast China's Heilongjiang Province, Jan. 5, 2026. The 42nd Harbin International Ice and Snow Festival kicked off at the Harbin Ice-Snow World here on Monday. (Xinhua/Zhang Tao)
Visitors pose for photos at the Harbin Ice-Snow World in Harbin, northeast China's Heilongjiang Province, Jan. 5, 2026. The 42nd Harbin International Ice and Snow Festival kicked off at the Harbin Ice-Snow World here on Monday. (Xinhua/Wang Jianwei)
A visitor poses for photos at the Harbin Ice-Snow World in Harbin, northeast China's Heilongjiang Province, Jan. 5, 2026. The 42nd Harbin International Ice and Snow Festival kicked off at the Harbin Ice-Snow World here on Monday. (Xinhua/Wang Song)
People visit the Harbin Ice-Snow World in Harbin, northeast China's Heilongjiang Province, Jan. 5, 2026. The 42nd Harbin International Ice and Snow Festival kicked off at the Harbin Ice-Snow World here on Monday. (Xinhua/Wang Jianwei)
People visit the Harbin Ice-Snow World in Harbin, northeast China's Heilongjiang Province, Jan. 5, 2026. The 42nd Harbin International Ice and Snow Festival kicked off at the Harbin Ice-Snow World here on Monday. (Xinhua/Zhang Tao)
Visitors enjoy themselves at the Harbin Ice-Snow World in Harbin, northeast China's Heilongjiang Province, Jan. 5, 2026. The 42nd Harbin International Ice and Snow Festival kicked off at the Harbin Ice-Snow World here on Monday. (Xinhua/Wang Jianwei)
A visitor poses for photos behind an ice cube at the Harbin Ice-Snow World in Harbin, northeast China's Heilongjiang Province, Jan. 5, 2026. The 42nd Harbin International Ice and Snow Festival kicked off at the Harbin Ice-Snow World here on Monday. (Xinhua/Wang Jianwei)
An aerial drone photo taken on Jan. 5, 2026 shows a drone light show at the Harbin Ice-Snow World in Harbin, northeast China's Heilongjiang Province. The 42nd Harbin International Ice and Snow Festival kicked off at the Harbin Ice-Snow World here on Monday. (Xinhua/Zhang Tao)
An aerial drone photo taken on Jan. 5, 2026 shows a firework show at the Harbin Ice-Snow World in Harbin, northeast China's Heilongjiang Province. The 42nd Harbin International Ice and Snow Festival kicked off at the Harbin Ice-Snow World here on Monday. (Xinhua/Wang Song)
An aerial drone photo taken on Jan. 5, 2026 shows a view of the Harbin Ice-Snow World in Harbin, northeast China's Heilongjiang Province. The 42nd Harbin International Ice and Snow Festival kicked off at the Harbin Ice-Snow World here on Monday. (Xinhua/Wang Song)
An aerial drone photo taken on Jan. 5, 2026 shows a firework show at the Harbin Ice-Snow World in Harbin, northeast China's Heilongjiang Province. The 42nd Harbin International Ice and Snow Festival kicked off at the Harbin Ice-Snow World here on Monday. (Xinhua/Wang Song)
An aerial drone photo taken on Jan. 5, 2026 shows a firework show at the Harbin Ice-Snow World in Harbin, northeast China's Heilongjiang Province. The 42nd Harbin International Ice and Snow Festival kicked off at the Harbin Ice-Snow World here on Monday. (Xinhua/Wang Song)
An aerial drone photo taken on Jan. 5, 2026 shows a view of the Harbin Ice-Snow World in Harbin, northeast China's Heilongjiang Province. The 42nd Harbin International Ice and Snow Festival kicked off at the Harbin Ice-Snow World here on Monday. (Xinhua/Zhang Tao)
This photo taken on Jan. 5, 2026 shows a firework show at the Harbin Ice-Snow World in Harbin, northeast China's Heilongjiang Province. The 42nd Harbin International Ice and Snow Festival kicked off at the Harbin Ice-Snow World here on Monday. (Xinhua/Zhang Tao)
中新经纬2月19日电 据《华尔街日报》中文网19日报道，欧洲监管机构将对苹果公司(Apple Inc., AAPL)处以超过5亿美元的罚款，理由是这家科技巨头不公平的阻碍了其他音乐流媒体竞争对手。 《华尔街日报》中文网援引 春节假期中国民航运输旅客创历史新高 中新社北京2月18日电 (记者 刘文文)记者18日从中国民航局获悉，2024年春节假期(2月10日―2月17日)民航市场平稳有序运行，全国民航累计运输旅客1799.2万人次，日均运输旅客224.9 中新网2月18日电 海安应急管理微信公众号发布情况通报，2024年2月18日2时11分，海安经济技术开发区亚太轻合金(南通)科技股份有限公司车间内生产铝棒的铸造井区域发生爆炸。截至目前，共造成3人死亡，2人失联，搜救和善后工 春节前后是定亲结婚的高峰期，今年春节前夕，最高人民法院发布的“彩礼新规”正式施行。近日，多地适用新规对彩礼官司作出判决或调解。“彩礼新规”正式施行2月1日，最高法发布的《关于审理涉彩礼纠纷案件适 新华社记者周楠、余春生、谢奔“路上快要结冰了，开车要注意安全。”2月21日中午，在省道S306茶垭段，寒风瑟瑟，湖南省桑植县竹叶坪乡政府工作人员李雅敏正和同事对过往车辆进行警示提醒。气象部门分析，受强 海洋馆潜水员溺亡 游客：以为是假人 近日，有网友在社交平台发帖称，在春节假日期间，郑州海昌海洋馆的一名潜水员在企鹅池进行作业时溺亡。2月21日下午，郑州海昌海洋馆的工作人员向扬子晚报紫牛新闻记者证实了此事，并表 。本文链接：China Focus: China sees record number of enterprises in ice and snow tourismhttp://www.sushuapos.com/show-5-85634-0.html
声明：本网站为非营利性网站，本网页内容由互联网博主自发贡献，不代表本站观点，本站不承担任何法律责任。天上不会到馅饼，请大家谨防诈骗！若有侵权等问题请及时与本网联系，我们将在第一时间删除处理。