People visit the Harbin Ice-Snow World in Harbin, northeast China's Heilongjiang Province, Jan. 5, 2026. The 42nd Harbin International Ice and Snow Festival kicked off at the Harbin Ice-Snow World here on Monday. (Xinhua/Wang Jianwei)
HARBIN, Jan. 5 (Xinhua) -- China's ice and snow tourism is entering "a new stage of sustained prosperity," with a record-high 14,075 related enterprises operating in the sector at the end of 2025, according to a report released on Monday by the China Tourism Academy (CTA).
The report, released at the Ice and Snow Tourism Development Forum 2026 in northeast China's Harbin City, attributed the scale to a surge in innovative tourism products, including ice sculpting, ice and snow photography, and themed travel experiences across China. Iconic destinations like Harbin Ice-Snow World and the Changbai Mountain ski resort have played a key role in driving the growth.
CTA researcher Han Yuanjun highlighted that such innovations have sustained the strong demand for ice and snow tourism. A recent CTA survey found that 74.8 percent of respondents planned to take part in related leisure activities during the 2025-2026 winter season, and 50.5 percent intended to travel long distances to engage in winter tourism.
He noted that consumer spending is shifting from typical "hard expenses" like transportation and accommodation to more "soft expenses" such as entertainment, cultural experiences and technology, reflecting a shift in both the quality and structure of winter tourism in China.
The report also notes the growing demand for indoor ice and snow entertainment, with south China investing 30 billion yuan in the sector in 2025, accounting for 30 percent of the total. Related indoor complexes have become a key investment area, fueling year-round tourism demand.
Liu Huaxiang, another researcher at the CTA and an associate professor at Hangzhou Normal University, emphasized that China has developed a comprehensive industrial chain driven by ice and snow tourism, covering areas such as culture, sports and equipment manufacturing.
Domestic products such as skis, snowboards and snow wax cars are expanding their global presence through cross-border e-commerce, opening new avenues for international collaboration and industrial growth, she said.
China is positioning the ice and snow economy as a key driver of development and consumption, and its scale is expected to reach 1.2 trillion yuan by 2027 and 1.5 trillion yuan by 2030.
The country stressed efforts to "expand the supply of high-quality goods and services" at the recent Central Economic Work Conference, and experts are anticipating a more vibrant tourism market this winter.
On Monday in Harbin, the 42nd Ice and Snow Festival opened at Harbin Ice-Snow World -- the world's largest ice and snow theme park and the city's landmark tourist attraction.
During the recent three-day New-Year holiday, Harbin welcomed over 4.1 million travelers, who spent a total of 5.56 billion yuan.
As the winter tourism peak approaches, seasonal destinations across China are unveiling glittering new projects to attract visitors, including hot spring campsites, riverside carnivals, and an ice and snow sports Super League featuring professional tournaments and entertainment-oriented events like mass snowball fights. ■
People visit the Harbin Ice-Snow World in Harbin, northeast China's Heilongjiang Province, Jan. 5, 2026. The 42nd Harbin International Ice and Snow Festival kicked off at the Harbin Ice-Snow World here on Monday. (Xinhua/Wang Song)
People visit the Harbin Ice-Snow World in Harbin, northeast China's Heilongjiang Province, Jan. 5, 2026. The 42nd Harbin International Ice and Snow Festival kicked off at the Harbin Ice-Snow World here on Monday. (Xinhua/Wang Song)
People visit the Harbin Ice-Snow World in Harbin, northeast China's Heilongjiang Province, Jan. 5, 2026. The 42nd Harbin International Ice and Snow Festival kicked off at the Harbin Ice-Snow World here on Monday. (Xinhua/Wang Jianwei)
Visitors pose for photos at the Harbin Ice-Snow World in Harbin, northeast China's Heilongjiang Province, Jan. 5, 2026. The 42nd Harbin International Ice and Snow Festival kicked off at the Harbin Ice-Snow World here on Monday. (Xinhua/Wang Song)
People visit the Harbin Ice-Snow World in Harbin, northeast China's Heilongjiang Province, Jan. 5, 2026. The 42nd Harbin International Ice and Snow Festival kicked off at the Harbin Ice-Snow World here on Monday. (Xinhua/Wang Jianwei)
Visitors enjoy themselves at the Harbin Ice-Snow World in Harbin, northeast China's Heilongjiang Province, Jan. 5, 2026. The 42nd Harbin International Ice and Snow Festival kicked off at the Harbin Ice-Snow World here on Monday. (Xinhua/Zhang Tao)
Visitors pose for photos at the Harbin Ice-Snow World in Harbin, northeast China's Heilongjiang Province, Jan. 5, 2026. The 42nd Harbin International Ice and Snow Festival kicked off at the Harbin Ice-Snow World here on Monday. (Xinhua/Wang Jianwei)
A visitor poses for photos at the Harbin Ice-Snow World in Harbin, northeast China's Heilongjiang Province, Jan. 5, 2026. The 42nd Harbin International Ice and Snow Festival kicked off at the Harbin Ice-Snow World here on Monday. (Xinhua/Wang Song)
People visit the Harbin Ice-Snow World in Harbin, northeast China's Heilongjiang Province, Jan. 5, 2026. The 42nd Harbin International Ice and Snow Festival kicked off at the Harbin Ice-Snow World here on Monday. (Xinhua/Wang Jianwei)
People visit the Harbin Ice-Snow World in Harbin, northeast China's Heilongjiang Province, Jan. 5, 2026. The 42nd Harbin International Ice and Snow Festival kicked off at the Harbin Ice-Snow World here on Monday. (Xinhua/Zhang Tao)
Visitors enjoy themselves at the Harbin Ice-Snow World in Harbin, northeast China's Heilongjiang Province, Jan. 5, 2026. The 42nd Harbin International Ice and Snow Festival kicked off at the Harbin Ice-Snow World here on Monday. (Xinhua/Wang Jianwei)
A visitor poses for photos behind an ice cube at the Harbin Ice-Snow World in Harbin, northeast China's Heilongjiang Province, Jan. 5, 2026. The 42nd Harbin International Ice and Snow Festival kicked off at the Harbin Ice-Snow World here on Monday. (Xinhua/Wang Jianwei)
An aerial drone photo taken on Jan. 5, 2026 shows a drone light show at the Harbin Ice-Snow World in Harbin, northeast China's Heilongjiang Province. The 42nd Harbin International Ice and Snow Festival kicked off at the Harbin Ice-Snow World here on Monday. (Xinhua/Zhang Tao)
An aerial drone photo taken on Jan. 5, 2026 shows a firework show at the Harbin Ice-Snow World in Harbin, northeast China's Heilongjiang Province. The 42nd Harbin International Ice and Snow Festival kicked off at the Harbin Ice-Snow World here on Monday. (Xinhua/Wang Song)
An aerial drone photo taken on Jan. 5, 2026 shows a view of the Harbin Ice-Snow World in Harbin, northeast China's Heilongjiang Province. The 42nd Harbin International Ice and Snow Festival kicked off at the Harbin Ice-Snow World here on Monday. (Xinhua/Wang Song)
An aerial drone photo taken on Jan. 5, 2026 shows a firework show at the Harbin Ice-Snow World in Harbin, northeast China's Heilongjiang Province. The 42nd Harbin International Ice and Snow Festival kicked off at the Harbin Ice-Snow World here on Monday. (Xinhua/Wang Song)
An aerial drone photo taken on Jan. 5, 2026 shows a firework show at the Harbin Ice-Snow World in Harbin, northeast China's Heilongjiang Province. The 42nd Harbin International Ice and Snow Festival kicked off at the Harbin Ice-Snow World here on Monday. (Xinhua/Wang Song)
An aerial drone photo taken on Jan. 5, 2026 shows a view of the Harbin Ice-Snow World in Harbin, northeast China's Heilongjiang Province. The 42nd Harbin International Ice and Snow Festival kicked off at the Harbin Ice-Snow World here on Monday. (Xinhua/Zhang Tao)
This photo taken on Jan. 5, 2026 shows a firework show at the Harbin Ice-Snow World in Harbin, northeast China's Heilongjiang Province. The 42nd Harbin International Ice and Snow Festival kicked off at the Harbin Ice-Snow World here on Monday. (Xinhua/Zhang Tao)
中新经纬1月12日电 “上海市消保委”微信号12日发布2023年投诉情况通报。其中提到“小程序”“短视频”夸大宣传问题突出等7方面问题。 据通报，2023年上海市消保委共处理消费者投诉422874件，同比上升36.68%，推进 中新经纬2月18日电 广铁集团长沙火车站官方微博18日称，2024年2月18日4点24分，兰州开往广州的K225次列车到达长沙站，因列车上一些旅客未在票面到达站下车，继续乘车到前方站，造成列车超员。受其影响，部分正常购票旅客未能 中新经纬2月18日电 “长三角铁路”微博18日消息，截至2月17日，2024年春节假期正式落下帷幕，长三角铁路假期8天发送旅客逾1700万人次，日均发送旅客在215万人次以上，较2019年同期增幅超六成。2月18日(正月初九)是假期后的 中新经纬2月23日电 国家邮政局官方微信号23日称，近日，国家邮政局发出通知，要求全系统全行业提高思想认识，严格周密部署，强化责任落实，切实做好全国两会期间寄递渠道安全服务保障工作。 通知指出，各级邮政管理部门要强 多家钛白粉企业再度宣布涨价 2月22日，钛白粉企业金浦钛业发布公告宣布涨价，金浦钛业表示，自2月22日起，公司锐钛型钛白粉销售价格上调800元/吨，对国际各类客户上调110美元/吨；金红石型钛白粉销售价格上调600元/吨，对国 中新经纬2月22日电 据“中国铁路”微信号消息，2月21日，全国铁路发送旅客1201.2万人次，铁路运输安全平稳。2月22日，全国铁路客流持续高位运行，预计发送旅客1125万人次，加开旅客列车867列。 各地铁路部门积极应对低温 。本文链接：China Focus: China sees record number of enterprises in ice and snow tourismhttp://www.sushuapos.com/show-5-85634-0.html
声明：本网站为非营利性网站，本网页内容由互联网博主自发贡献，不代表本站观点，本站不承担任何法律责任。天上不会到馅饼，请大家谨防诈骗！若有侵权等问题请及时与本网联系，我们将在第一时间删除处理。