People visit the Harbin Ice-Snow World in Harbin, northeast China's Heilongjiang Province, Jan. 5, 2026. The 42nd Harbin International Ice and Snow Festival kicked off at the Harbin Ice-Snow World here on Monday. (Xinhua/Wang Jianwei)
HARBIN, Jan. 5 (Xinhua) -- China's ice and snow tourism is entering "a new stage of sustained prosperity," with a record-high 14,075 related enterprises operating in the sector at the end of 2025, according to a report released on Monday by the China Tourism Academy (CTA).
The report, released at the Ice and Snow Tourism Development Forum 2026 in northeast China's Harbin City, attributed the scale to a surge in innovative tourism products, including ice sculpting, ice and snow photography, and themed travel experiences across China. Iconic destinations like Harbin Ice-Snow World and the Changbai Mountain ski resort have played a key role in driving the growth.
CTA researcher Han Yuanjun highlighted that such innovations have sustained the strong demand for ice and snow tourism. A recent CTA survey found that 74.8 percent of respondents planned to take part in related leisure activities during the 2025-2026 winter season, and 50.5 percent intended to travel long distances to engage in winter tourism.
He noted that consumer spending is shifting from typical "hard expenses" like transportation and accommodation to more "soft expenses" such as entertainment, cultural experiences and technology, reflecting a shift in both the quality and structure of winter tourism in China.
The report also notes the growing demand for indoor ice and snow entertainment, with south China investing 30 billion yuan in the sector in 2025, accounting for 30 percent of the total. Related indoor complexes have become a key investment area, fueling year-round tourism demand.
Liu Huaxiang, another researcher at the CTA and an associate professor at Hangzhou Normal University, emphasized that China has developed a comprehensive industrial chain driven by ice and snow tourism, covering areas such as culture, sports and equipment manufacturing.
Domestic products such as skis, snowboards and snow wax cars are expanding their global presence through cross-border e-commerce, opening new avenues for international collaboration and industrial growth, she said.
China is positioning the ice and snow economy as a key driver of development and consumption, and its scale is expected to reach 1.2 trillion yuan by 2027 and 1.5 trillion yuan by 2030.
The country stressed efforts to "expand the supply of high-quality goods and services" at the recent Central Economic Work Conference, and experts are anticipating a more vibrant tourism market this winter.
On Monday in Harbin, the 42nd Ice and Snow Festival opened at Harbin Ice-Snow World -- the world's largest ice and snow theme park and the city's landmark tourist attraction.
During the recent three-day New-Year holiday, Harbin welcomed over 4.1 million travelers, who spent a total of 5.56 billion yuan.
As the winter tourism peak approaches, seasonal destinations across China are unveiling glittering new projects to attract visitors, including hot spring campsites, riverside carnivals, and an ice and snow sports Super League featuring professional tournaments and entertainment-oriented events like mass snowball fights. ■
People visit the Harbin Ice-Snow World in Harbin, northeast China's Heilongjiang Province, Jan. 5, 2026. The 42nd Harbin International Ice and Snow Festival kicked off at the Harbin Ice-Snow World here on Monday. (Xinhua/Wang Song)
People visit the Harbin Ice-Snow World in Harbin, northeast China's Heilongjiang Province, Jan. 5, 2026. The 42nd Harbin International Ice and Snow Festival kicked off at the Harbin Ice-Snow World here on Monday. (Xinhua/Wang Song)
People visit the Harbin Ice-Snow World in Harbin, northeast China's Heilongjiang Province, Jan. 5, 2026. The 42nd Harbin International Ice and Snow Festival kicked off at the Harbin Ice-Snow World here on Monday. (Xinhua/Wang Jianwei)
Visitors pose for photos at the Harbin Ice-Snow World in Harbin, northeast China's Heilongjiang Province, Jan. 5, 2026. The 42nd Harbin International Ice and Snow Festival kicked off at the Harbin Ice-Snow World here on Monday. (Xinhua/Wang Song)
People visit the Harbin Ice-Snow World in Harbin, northeast China's Heilongjiang Province, Jan. 5, 2026. The 42nd Harbin International Ice and Snow Festival kicked off at the Harbin Ice-Snow World here on Monday. (Xinhua/Wang Jianwei)
Visitors enjoy themselves at the Harbin Ice-Snow World in Harbin, northeast China's Heilongjiang Province, Jan. 5, 2026. The 42nd Harbin International Ice and Snow Festival kicked off at the Harbin Ice-Snow World here on Monday. (Xinhua/Zhang Tao)
Visitors pose for photos at the Harbin Ice-Snow World in Harbin, northeast China's Heilongjiang Province, Jan. 5, 2026. The 42nd Harbin International Ice and Snow Festival kicked off at the Harbin Ice-Snow World here on Monday. (Xinhua/Wang Jianwei)
A visitor poses for photos at the Harbin Ice-Snow World in Harbin, northeast China's Heilongjiang Province, Jan. 5, 2026. The 42nd Harbin International Ice and Snow Festival kicked off at the Harbin Ice-Snow World here on Monday. (Xinhua/Wang Song)
People visit the Harbin Ice-Snow World in Harbin, northeast China's Heilongjiang Province, Jan. 5, 2026. The 42nd Harbin International Ice and Snow Festival kicked off at the Harbin Ice-Snow World here on Monday. (Xinhua/Wang Jianwei)
People visit the Harbin Ice-Snow World in Harbin, northeast China's Heilongjiang Province, Jan. 5, 2026. The 42nd Harbin International Ice and Snow Festival kicked off at the Harbin Ice-Snow World here on Monday. (Xinhua/Zhang Tao)
Visitors enjoy themselves at the Harbin Ice-Snow World in Harbin, northeast China's Heilongjiang Province, Jan. 5, 2026. The 42nd Harbin International Ice and Snow Festival kicked off at the Harbin Ice-Snow World here on Monday. (Xinhua/Wang Jianwei)
A visitor poses for photos behind an ice cube at the Harbin Ice-Snow World in Harbin, northeast China's Heilongjiang Province, Jan. 5, 2026. The 42nd Harbin International Ice and Snow Festival kicked off at the Harbin Ice-Snow World here on Monday. (Xinhua/Wang Jianwei)
An aerial drone photo taken on Jan. 5, 2026 shows a drone light show at the Harbin Ice-Snow World in Harbin, northeast China's Heilongjiang Province. The 42nd Harbin International Ice and Snow Festival kicked off at the Harbin Ice-Snow World here on Monday. (Xinhua/Zhang Tao)
An aerial drone photo taken on Jan. 5, 2026 shows a firework show at the Harbin Ice-Snow World in Harbin, northeast China's Heilongjiang Province. The 42nd Harbin International Ice and Snow Festival kicked off at the Harbin Ice-Snow World here on Monday. (Xinhua/Wang Song)
An aerial drone photo taken on Jan. 5, 2026 shows a view of the Harbin Ice-Snow World in Harbin, northeast China's Heilongjiang Province. The 42nd Harbin International Ice and Snow Festival kicked off at the Harbin Ice-Snow World here on Monday. (Xinhua/Wang Song)
An aerial drone photo taken on Jan. 5, 2026 shows a firework show at the Harbin Ice-Snow World in Harbin, northeast China's Heilongjiang Province. The 42nd Harbin International Ice and Snow Festival kicked off at the Harbin Ice-Snow World here on Monday. (Xinhua/Wang Song)
An aerial drone photo taken on Jan. 5, 2026 shows a firework show at the Harbin Ice-Snow World in Harbin, northeast China's Heilongjiang Province. The 42nd Harbin International Ice and Snow Festival kicked off at the Harbin Ice-Snow World here on Monday. (Xinhua/Wang Song)
An aerial drone photo taken on Jan. 5, 2026 shows a view of the Harbin Ice-Snow World in Harbin, northeast China's Heilongjiang Province. The 42nd Harbin International Ice and Snow Festival kicked off at the Harbin Ice-Snow World here on Monday. (Xinhua/Zhang Tao)
This photo taken on Jan. 5, 2026 shows a firework show at the Harbin Ice-Snow World in Harbin, northeast China's Heilongjiang Province. The 42nd Harbin International Ice and Snow Festival kicked off at the Harbin Ice-Snow World here on Monday. (Xinhua/Zhang Tao)
傅园慧称在长白山包车被勒索 当地交通部门：正按流程处理 中新网北京2月17日电(记者 刘星晨)17日，游泳世界冠军傅园慧通过社交平台发布求助帖称，她在吉林长白山包车出行时遭遇勒索，询问网友是否需要报警。 图片 这次参与到日喀则市边境县中学生赴北京参观研学活动的22个同学分别来自亚东、定日、仲巴三个县，他们的祖辈或是世代守边固边，或是举家搬离故乡抵边兴边。 2月21日，到了研学活动的第二天。经过近 中国经济导报、中国发展网讯 记者王晓涛报道 2月22日，普华永道发布了2023年下半年中国科技、媒体及通信行业（TMT）企业首次公开募股（IPO）数据。2023年下半年，全球资本市场发展趋缓，内地TMT企业上市数量及融 龙年开工首周，记者在多地采访看到，企业加快开工复产、劳动者积极返岗求职，呈现出人勤春来早、供需同发力的繁忙景象。“用工忙”折射开局稳，释放出经济运行回稳向好的信心。从跨省招工、专车专列接人返岗 新华社记者徐海波、王自宸、宋立崑连日来，湖北省交通运输厅视频调度室里时常灯火通明，各项除雪保畅决策和指令第一时间下发到各路段。20日起，湖北自西向东将出现一轮大范围雨雪冰冻天气，局部地区将出现大 自然资源部：22个省级国土空间规划已获批准实施 中新社北京2月22日电 (记者 庞无忌)中国正加速推进各级国土空间规划编制实施。 中国自然资源部22日透露，截至目前，所有省级和新疆生产建设兵团国土空间规划均已 。本文链接：China Focus: China sees record number of enterprises in ice and snow tourismhttp://www.sushuapos.com/show-5-85634-0.html
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