Recently, the Institute released the "TOP200 List of Global Hotel Brands (Greater China) in March 2024". Among them, Hampton, Holiday Inn Express, InterContinental, Crowne Plaza, Hilton, Holiday Inn, Sheraton, Super 8, oyo, and Marriott are ranked as the top 10 of all.
There are three newly joined hotel brands in the list, they are Mondrian, Comfort Inn and Versace. Among these three, Mondrian has experienced a leap in value, ranked 124th.
According the brand dimension analysis: the data shows that the average value of the TOP 10 index is 499.06, the average value of TOP100 index is 247.39, and the average value of TOP200 index is 198.68, which decreased by 1.85%, 5.06% and 3.74% respectively. According to the data, the development of the international hotel brand index in March showed a significant downward trend, especially for the TOP 100 brands.
According the group dimension: 1. The number of brands by group -- Marriott International, Accor Group, Wyndham Hotel Group, Hyatt Hotels Corporation, InterContinental Hotels Group, Hilton Worldwide, Radisson Hotel Group, Langham Hospitality Group, Louvre Hotels Group, and Banyan Group are listed as the TOP10. Their brand numbers respectively are 22, 15, 14, 11, 11, 10, 7, 5, 5, and 5. In addition, Palazzo Versace, Accor Group, and Select International Hotels increased in the number of brands in March. 2. Group brand index -- The overall index value of hotel groups in March (36.62% groups with month-on-month growth and 63.38% groups with month-on-month decline) still showed a downward trend. Among all groups, Palazzo Versace is newly joined, Peninsula Hotels Group (11.74%) and Pan Pacific Hotels Group (11.26%) showed a significant growth in their brand index value. While Lolle Chateaux Hotel Group’s brand index value (-20.44%) declined significantly.
MEADIN Brand Index(MBI) - Brand Value Inquiring Platform
MEADIN Brand Index (MBI) mainly analyzes the brand's communication power in the Internet from three dimensions: media index, comment index and investment index. This is a free data analysis service provided by the Meadin Brand Index Monitoring System (MBIMS), which is independently developed by MEADIN ACADEMY.
Calculation formula: MBI=a * MI+b * CI+c * II
Note: MBI refers to the MEADIN Brand Index (MBI data of a certain brand); a, b and c refer to the weighted coefficients in the system; MI (Media Index) refers to the media index; CI (Comment Index) refers to the comment index; II (Investment Index) refers to the investment index.
Note: Enterprises or individuals can refer to brand index data to monitor and predict brand development, but the MEADIN Brand Index cannot be completely equivalent to its brand development.
(1)Media Index (MI): The number of positive news related to brands’ keywords reported by major media, mass media, industry media, and self media over a period of time.
(2) Comment Index (CI): The accumulation relates to user reviews towards a certain brand’s opening hotels on various OTA (Online Travel Agency) websites over a period of time.
(3) Investment Index (II): Over a period of time, the franchise and development status of a certain brand in the Greater China market, including accumulative opening status, new opening status, accumulative signing status, new signing status, urban coverage density, investment owner attention, etc.
MEADIN ACADEMY – Culture and Tourism Industry Data Center
MEADIN ACADEMY has been engaging in buliding a Culture and Tourism Industry big data analysis platform, utilizing "data productivity" to change cognition and improve enterprise efficiency. It provides diversified big data solutions based on intelligence, data, and services for enterprises and public institutions which are looking forward to entering and expanding culture and tourism and rental real estate businesses. Transforming numbers into facts, the platform assists enterprises in making important decisions and identifying investment risks.
近日，同程旅行对外宣布，由公司投资运营的古镇旅游升级改造项目——青靛甪直沉浸式夜游景区，将于4月30日正式对外开放。 据悉，2023年4月，同程旅行与甪直古镇达成战略合作，就甪直古镇改造运营达成一揽子合作共识。此次 泉州晚报消息，“五一”临近，泉州市旅游市场热度逐渐增温。为进一步打造健康、友好的旅游市场价格秩序，提升游客满意度和认可度，优化“世遗泉州”旅游环境，泉州市已有1016家酒店民宿业主积极响应各级行业协会倡议做出郑重承 4月30日，石基信息发布2023年全年业绩报告。从营收和利润方面看，公司本报告期实现营业总收入27.49亿元，同比增长5.93%，净亏损1.05亿元，亏损同比减少86.57%。从资产方面看，公司报告期内，期末资产总计为96.92亿元，应收账款为5.93 5月6日，为期5天的“五一”假期正式收官。全国各省市持续发布接待游客及旅游收入相关数据。从数据上看，创历史新高。 据北京市文化和旅游局消息，“五一”假期期间，北京共接待游客1696.6万人次，实现旅游收入196.2亿元 5月5日，途牛旅游网发布《2024五一出游消费盘点》。《报告》数据显示，“五一”假期，一线、新一线城市用户的出游热情更高，出游人次占比达69%，北京、上海、南京、成都、广州、天津、杭州、深圳、武汉、重庆等城市位居“2 5月8日，据全国产权行业信息化综合服务平台披露，上海海峡国际旅行社有限公司100%股权挂牌转让，转让方为上海天虹兴港实业发展有限公司，转让底价为249.04万元，信息披露起止时间为2024年5月8日至2024年6月3日。 资料显 。本文链接：TOP200 Global Hotel Brands (Greater China) in March 2024http://www.sushuapos.com/show-6-7388-0.html
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